Global SEO and Inbound Marketing and Manager

Rise Up recrute !

À propos

At Rise Up, we have an ambitious goal: to inspire and empower everyone to continuously develop skills.
We help our clients to keep and grow their power thanks to our unique Blended Learning Platform. More than just a tool, Rise Up is a complete solution including a strong technological know-how and a learning expertise that allows us to support our clients in the creation and development of today’s and tomorrow’s training services.

We’re growing fast, with our community of 2 million learners in 60 countries! Over the years, Rise Up expanded its footprint in Europe: France, Luxembourg, Belgium, The Netherlands, Germany and UK. But there’s still a lot more we want to achieve.

That means we’re looking for talented people with diverse skills and backgrounds to add to our rapidly growing team. That is where you come in: we’re looking for an exceptional Global SEO and Inbound Marketed Manager

Descriptif du poste

Your Mission :

As Global SEO and Inbound Marketing Manager your mission is to ensure the websites traffic as well as the conversion of its visitors into leads through suited content, messaging and strategies.

Your Role :

Reporting to the Head of Marketing, you will also work closely with the Global Content Manager. You will lead campaigns towards our business targets, driving reach and performance. You will also partner with our Country Manager based in UK, using your marketing and project management skills to deploy and adapt the strategy in the UK, Germany and Benelux.
Collaboration with our Sales team is vital to ensure our leads generation activities.

Key Responsibilities

• Work with the Head of Marketing to build quarterly B2B marketing plans that align with the marketing strategy and hit KPIs, prepare budget plans and agree on targets and timelines

• Priority 1: In collaboration with our SEO agency, make sure to maintain the FR website’s visibility and main keywords, develop long-train keywords and find new keywords opportunities.

  • Semantic SEO : Work on the blog content ( anchor text, meta descriptions, balise titles, image alt. text, anchors) and also on the messaging of the website for it to be SEO optimized.
  • Plan and monitor netlinking activities and develop netlinking opportunities with platforms and partners.
  • Technical SEO : Monitor and fix with the help of the agency/developers what could slow down the ranking of the website ( Web Core Vitals, Page indexations, etc.).

• Priority 2: Develop and implement the local SEO strategies in Benelux, UK and Germany will the help of our remotely located staff in these countries (country, marketing and content managers)

• Monitor and analyze all SEO activities in all countries with Google Analytics, Google Search Console, Semrush, etc.

• Priority 3: Ensure lead generation from the content created by the Content Managers in all countries promoting it through the right channels (blogs, websites, emailing, social media, e-learning partners and any other media reaching the targeted audience). Adapt the strategies to the local market.

• CRO on the websites : analyze the conversion system on the websites, A/B test and implement optimization to generate more leads

• Find and implement new levers to generate leads (webinars with new partners, etc.)

• Leverage available data and insights to develop activity that is targeted, effective and efficient

• Foster strong relationships with marketing colleagues in the France, UK and other countries to share ideas, maximize opportunities and ensure consistent alignment across all B2B touch points

• Embrace the #oneteam mentality: support other areas of the marketing effort when needed

Profil recherché

Requirements

• 3+ years’ experience in Marketing, with a core focus on SEO and lead generation
• Strong digital background, with a proven track record of managing and optimizing successful websites
• A proven track record in collaborating with like-minded partners to run effective lead generation campaigns
• Target-oriented, with a sharp analytical mind for creating focused marketing campaigns with ambitious, measurable objectives
• Good communication skills and ability to translate ideas into marketing actions and clear objectives
• Organisational skills and capability to multitask comfortably
• Experience working in a fast-paced, high-growth business
• A willingness to learn and adapt in an ever-changing fast-growing environment
• Fluent English
• Being truly passionate about L&D is a must
• The position is to be filled in our office in Paris

Informations complémentaires

  • Type de contrat : CDD / Temporaire
  • Lieu : Paris, France (75009)